Your Competitors Won’t Learn You Work With Me
I will never publish your name, your data, your rankings, or your website as marketing material. Your competitors will not learn you work with me from anything I do.
That’s the entire policy. The rest of this page is just the detail behind it.
Why I work this way
When an agency publishes a case study, it tells your competitors four useful things: who you hired, what was wrong with your site, what fixing it earned you, and exactly where to aim next.
That’s not a small giveaway. In a market like Omaha, you might be competing with five or six other businesses for the same three spots on Google Maps. A published case study hands every one of them a briefing. I’ve watched competitors take a public case study, pull the client’s backlinks in an afternoon, copy the page structure, target the same keywords, and erase a year of progress in a few months. The case study did its job for the agency. It cost the client the lead they paid for.
There’s a second reason, and for some businesses it matters more. If you’re a law firm, a medical practice, a financial advisor, a funeral home, or a therapist, you may simply not want it publicly known that your visibility is something you pay someone to build. That’s a reasonable preference. It shouldn’t cost you good marketing.
So I took the option off the table entirely. Not case by case. Not unless you object. Always.
What this covers
I won’t publish, post, present, or share:
- Your business name or logo
- Your website address
- Screenshots of your site, your rankings, your analytics, or your Google Business Profile
- Your traffic, call volume, lead counts, conversion rates, or revenue
- Your keywords, your strategy, or the specific work I did for you
- Your name in a case study, a testimonial, a client list, a proposal, a pitch, a conference talk, a podcast, or a social post
Not anonymized in a way that’s easy to guess. Not “a well-known Omaha law firm.” Not in a portfolio hidden behind a login. Not mentioned in passing to another prospect on a sales call.
If a detail could reasonably identify you, it doesn’t leave my office.
This doesn’t expire
Most agency confidentiality quietly ends when the invoicing does. Mine doesn’t.
If you stop working with me next quarter or next decade, the same terms apply. You don’t become a case study the moment you’re no longer a client.
What stays yours to decide
This policy binds me, not you.
If you want to leave a public review, refer someone, mention my name at a chamber lunch, or tell a competitor exactly who does your SEO, that’s yours to do. I’d be grateful. I’ll never ask you to stay quiet about it.
But I won’t lift a review off Google and republish it here with your name attached, and I won’t offer you up as a reference without you telling me first that you’re willing. If a prospect asks to talk to a current client, my answer is that I’ll pass the request along and let the client decide. It isn’t my call to make.
And if you’d rather say nothing at all, that’s fine. It changes nothing about how I work for you.
The honest exceptions
I’d rather this page be accurate than impressive, so here are the limits.
Tools. Doing this work requires access to your Google Search Console, your analytics, and your Google Business Profile, and it requires putting your domain into research tools. Those platforms have their own privacy terms. I use reputable ones, I use the minimum access needed to do the job, and I don’t feed your data anywhere it doesn’t need to go.
Help. If I ever bring in a contractor for part of your project, they sign the same terms before they see anything of yours. No exceptions, no verbal agreements.
The law. If I’m legally compelled to produce records, I’ll comply, and I’ll tell you before I do unless I’m barred from telling you.
My research. I publish original research on the Omaha and Lincoln search markets. That work is built entirely from publicly available search data. Your account never feeds it, not even anonymized, not even in aggregate.
It’s in the agreement, not just on this page
A promise on a website costs nothing to make and nothing to break. So this one is written into my standard service agreement as a binding clause, and I’ll sign a mutual NDA before our first real conversation if you’d like one. Just ask.
When we part ways, I remove my access to your accounts, and any working files I hold on your business are deleted on request.
So how do you evaluate me?
Fair question. It’s the obvious cost of working this way, and I’d rather answer it head-on than pretend it isn’t a real trade-off.
Look at what I rank for. Search “Omaha SEO” right now and note where I land. I’ll be honest, my own site sat on the back burner while I was busy with everyone else’s. It’s on the front burner now, and I’m building it in the open on the same domain, in the same market you’re competing in. Check again in six months. I’d rather you judge me on a curve you can verify than on screenshots I could have made up.
Look at the sites I own. I build and rank my own lead generation properties in local service markets. I own them outright, so I can open them up completely, every page, every link, every number, nothing redacted. It’s the same work I’d do for you, with none of the blanks.
Look at real client data with the name blacked out. On a call I’ll screen-share a live account and walk you through it. Real dashboards, real numbers, real timelines. You’ll be able to tell it isn’t a mockup. You just won’t see whose it is. Someday that will be your account I’m not showing anyone.
Read the anonymized case studies. Specific enough to judge: industry, market, company size, starting position, what I did, what it produced, how long it took. Just never specific enough to identify anyone.
Read reviews I didn’t write. My reviews live on Google and other third-party platforms, where the person leaving them chose to speak publicly and where I can’t edit a word.
Read the research. I publish original data on how local search actually behaves in Omaha and Lincoln. It’s the clearest evidence I can offer of whether I understand this market.
Common questions
Can I waive this if I want you to feature my business? No. Making it conditional makes it worthless as every other client would have to wonder what pressure they’d face later. It stays absolute. You’re free to say whatever you like about working with me, but I won’t publish it.
Will you tell prospects I’m a client if they ask directly? No. I’ll say I can’t discuss who I work with, and I’ll say the same thing about you to anyone who asks.
Do you work with more than one business in the same category? No. I won’t take on two businesses competing for the same local searches, because you’d be paying me to fight myself. Ask before you sign and I’ll tell you straight whether your category is open in your market. If it isn’t, I’ll say so. I won’t say who has it.
What if I already left you a Google review? Then it stays right where you put it. I won’t move it here or attach your business name to it on my own site.
Ready to talk?
If confidentiality is the reason you’ve been hesitant to hire help with your search visibility, this is the part I’d want you to read twice.
Get in touch, and I’ll sign the NDA first.